Alumni Stories

Tomas Fuentes Benitez: Revolutionizing China's Snack Scene with Healthy Delights

"Recognizing the increasing emphasis on a healthy lifestyle among Chinese people, I took the initiative to create healthy snacks and packaged meals," says Tomas Fuentes Benitez (Argentina), an alumnus from Schwarzman Scholars and the founder of a healthy foods brand.

Tomas developed the idea of starting a healthy food company while studying at Tsinghua. As a lover of Chinese cuisine and a fitness enthusiast, he has been eager to find a balance and develop healthy and delicious products. While working in the Embassy of Argentina in China after graduation, he kept collecting feedback and improving his product to find a perfect formula for production.

Today, Tomas’s products are sold across China and have become category best-sellers in T-Mall, as well as entering TikTok’s new brand's best-seller ranking. He was also selected as a member of Tsinghua’s Entrepreneurs Club, an association dedicated to supporting #TsinghuaRen’s entrepreneurial endeavors. “We often gather to discuss the development of our companies and help each other with advice and strategies.”

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